KOBE AD

On April 13, 2016, Kobe Bryant played the final game of his 20-year career. The contest, his 1,566th as a professional, ended in signature style: The Black Mamba netted a memorable 60 points. Some athletes might have let that sink in for a day, maybe a week. Not Bryant. He was in his office at 8a.m. April 15, opening the new chapter of his life with the same intensity he’d pushed through the previous two decades on the hardwood.

Noted for his cerebral approach, Bryant’s transition from player to mentor focuses on transference of his revered “Mamba Mentality.” This is evident in both his approach to the game’s intricacies — from footwork to reading defenses — and his consideration of equipment.

“Even though I am not on the court every day, there are people around the world who are helping to keep the ‘Mamba Mentality’ alive,” says Bryant. “I have seen it in basketball, football and with everyday individuals who are working to be better and are committed to being great.”

The Kobe A.D. is Kobe Bryant’s twelfth signature Nike shoe. 
It is the first sneaker to release after Kobe’s retirement from the NBA. 
It features a mix of Flywire, mesh, Lunarlon, and Zoom Air.