YEEZY BOOST 350 V2

Yeezy season is here once again with the release of three brand new Yeezy Boost 350 V2 colorways, each feature a Core Black Primeknit base and vibrant stripes giving us that patented ‘SPLY-350’ branding on the side panels.

The Yeezy 350 Boost V2 features an updated design with more dynamic support throughout, a darker upper colorway, and new shades of Copper, Olive, and Red helping to liven up the colorways. A smokey TPU cage hides the full-length Boost cushion system beneath for a simple, understated design.

Air Jordan 12 Wings

Jordan Brand’s WINGS community action program employs education, mentorship and the power of sport to instill the confidence needed to unleash the greatness embodied by the iconic Jumpman logo in everyone.

The new Air Jordan XII embodies the process of earning your wings. Inspired by all the pressure and difficulty that come in growing and earning your wings, the shoe’s upper features brush-off leather that reveals a golden wings pattern as the shoe is wiped, rubbed or agitated. The gold accents throughout the Air Jordan XII represent the achievement of wings earned.

Nike HyperAdapt

“Innovation at Nike is not about dreaming of tomorrow. It’s about accelerating toward it,” says Tinker Hatfield. “We’re able to anticipate the needs of athletes because we know them better than anybody. Sometimes, we deliver a reality before others have even begun to imagine it.”

Welcome the Nike HyperAdapt 1.0, the first performance vehicle for Nike’s latest platform breakthrough, adaptive lacing. The shoe translates deep research in digital, electrical and mechanical engineering into a product designed for movement. It challenges traditional understanding of fit, proposing an ultimate solution to individual idiosyncrasies in lacing and tension preference.

Functional simplicity reduces a typical athlete concern, distraction. “When you step in, your heel will hit a sensor and the system will automatically tighten,” explains Tiffany Beers, Senior Innovator, NIKE, Inc., and the project’s technical lead. “Then there are two buttons on the side to tighten and loosen. You can adjust it until it’s perfect.”

For Hatfield, the innovation solves another enduring athlete-equipment quandary: the ability to make swift micro-adjustments. Undue pressure caused by tight tying and slippage resulting from loose laces are now relics of the past. Precise, consistent, personalized lockdown can now be manually adjusted on the fly. “That’s an important step, because feet undergo an incredible amount of stress during competition,” he says.

Beers began pondering the mechanics shortly after meeting Hatfield, who dreamed of making adaptive lacing a reality. He asked if she wanted to figure it out — not a replication of a preexisting idea but as “the first baby step to get to a more sophisticated place.” The project caught the attention of a third collaborator, NIKE, Inc. President & CEO Mark Parker, who helped guide the design.


The process saw Beers brainstorming with a group of engineers intent on testing her theories. They first came up with a snowboard boot featuring an external generator. While far from the ideal, it was the first of a series of strides toward Beers and Hatfield’s original goal: to embed the technical components into such a small space that the design moves with the body and absorbs the same force the athlete is facing.

He concludes, “Wouldn’t it be great if a shoe, in the future, could sense when you needed to have it tighter or looser? Could it take you even tighter than you’d normally go if it senses you really need extra snugness in a quick maneuver? That’s where we’re headed. In the future, product will come alive.”

In short, the Nike HyperAdapt 1.0 is the first step into the future of adaptive performance. It’s currently manual (i.e., athlete controlled) but it makes feasible the once-fantastic concept of an automated, nearly symbiotic relationship between the foot and shoe.

The first generation of the HyperAdapt 1.0 will be available in the U.S. from November 28. The retail price is $720.00.

Air Jordan 1 - TOP 3 PICK

The allure behind the Air Jordan I has a lot to do with the original colorways introduced in 1985. Black and red, black and royal, all the OGs are forever appreciated by collectors and connoisseurs worldwide. Celebrating the colors that started it all, the latest Air Jordan I takes on a “Top 3 Pick” theme that brings together the iconic black and royal, “Chicago”, “Black Toe”, and “Banned” colorways.

Air Foamposite Pro - Dr. Doom

First released in 1997, Air Foamposite Pro has long been a collector's favorite. New colorways continued to release through the start of the new millennium and beyond, creating an undeniable appreciation for the Swoosh-bearing Foamposite. Now a decade later, the Posite staple returns in a familiar black and white colorway that was initially introduced back in 2006.

Air Jordan 3 - OG

For the first-time ever, the Air Jordan III - OG returns in true form. The reissue comes complete with classic Nike Air branding at the heel and outsole, along with a classic fire red tongue lining, a design element not seen since the 1988 original. True blue takes over in all the right places to complete the legendary look for the Air Jordan III.

Behind Design - Air Jordan 9 outsole

The Air Jordan IX is, at least at first glance, one of the most simplistic Air Jordan designs. But while the shoe is minimal in construction, it tells one of the deepest stories in the iconic signature series. At the time of the Air Jordan IX’s arrival, MJ was off the court and on the diamond, but his connection to the game was as strong as ever. In addition, his hardwood legacy helped inspire worldwide love for the game.

When it came to designing the Air Jordan IX, Tinker Hatfield was once again at the helm, but he was searching for new ways to evolve the signature line. The innovation came in the form of outsole storytelling brought to life by designer Mark Smith. Looking to tell an international basketball story, Hatfield had the idea to make the outsole the narrative’s canvas, and he called on Smith to bring the concept to life.

“He said, 'let’s do an outsole and tell a story...this international story'. And that was a good place to start,” Smith explained as he reminisced on the Air Jordan IX’s earliest days. This “international story” quickly became the driving force behind the shoe.

The narrative also allowed for rich storytelling in a fashion Smith knows best: graphics. Through unique globe graphics and phrases in different languages, Smith was able to tell the story of basketball becoming a global game. The phrases incorporated were also different on each shoe in the pair, telling a complete story while keeping each outsole unique. “We were not happy with just taking this one graphic, designing it and flipping it. We definitely wanted to keep it unique,” Smith said.

RIGHT SHOE:

FRENCH – “DEDE”- DEDICATED

SPANISH – “FUERZA”- FORCE

ITALIAN – “INTENSO” – INTENSE

FRENCH – “LIBERTE” – FREEDOM

GERMAN – “ANMUTIG” – GRACEFUL

LEFT SHOE:

RUSSIAN – “СПОРТ” – SPORT

SWAHILI -  “UHURU” – INDEPENDENCE

RUSSIAN – “СВОБО́ДА” – FREEDOM

GERMAN – “ATHLETISCH” – ATHLETIC

SWAHILI – “MUUNDAJI” - HOPE

Not only was the project Smith’s first dive into the Air Jordan line and outsole design, it also provided him with a unique challenge. “This was my entry into what makes performance traction. I had to really look at how herringbone plays and investigate why it is on so many shoes. And then, how could we break that mold and still serve the technical needs, but I do so in a visual form that is going to tell a story,” he explained.

Air Jordan 31 - Space Jam

The Air Jordan XXXI embodies three decades of Air Jordan innovation. Ready for on-court performance, the design is equipped with innovative Zoom Air cushioning and FlightSpeed technology. The flexible Flyweave upper combines with patent leather to provide all-around support. As a nod to the 1996 Air Jordan XI, this latest Air Jordan XXXI takes on the classic, black, dark concord and white ‘Space Jam’ colorway.

Since his game-winning shot that brought championship glory to North Carolina, Michael Jordan has been at the forefront of basketball consciousness. He took the court in 1985 wearing the original Air Jordan I, simultaneously breaking league rules and his opponents' will while capturing the imagination of fans worldwide.